So often, companies (large and small) strive to get the elusive Facebook “Like”. Frequently, companies put so much effort into social media engagement, they forget that there are other, more effective methods of marketing. And while the Facebook Like is powerful, it’s not a marketing silver bullet.
A decade ago, marketing managers were having the same conversation about collecting email addresses. At that time, email seemed like an ideal marketing method – direct contact with consumers. However, email filters, spam blockers, and mailbox segmentation (important, promotional, social) means that email marketing has to be just one part of a coordinated marketing plan.
The vast majority of Americans should be in the market for an Extended Auto Warranty. New cars, used cars, RVs… most households have a vehicle that could use the financial protection that comes with a third-party warranty. However, if you try to convince everyone to buy any one of your many products, your marketing message becomes diluted and vague. When companies try to market everything to everyone, then end up marketing nothing to no one.
Unfortunately, most companies never give an employee the responsibility of reviewing the intended consumer pathway from seeing a promotional ad to making the purchase. As a third-party analyst, MediaStratX will walk in the footsteps of every intended consumer in order to find the pitfalls that frequently lead to missed sales.