Unfortunately, most companies never give an employee the responsibility of reviewing the intended consumer pathway from seeing a promotional ad to making the purchase. As a third-party analyst, MediaStratX will walk in the footsteps of every intended consumer in order to find the pitfalls that frequently lead to missed sales.
Too frequently, companies operate in silos (or islands). Research and development might produce a wonderful product. And the communication team might create a wonderful message. But unless the two departments have an open flow of information, the product and the message might be misaligned. The same problems happens throughout the marketing process, up to the point of purchase, and during any after-purchase interactions.
For example, a consumer might read a blogger’s article about extended warranties. Then, because of targeted Facebook marketing, the consumer sees an ad for your extended warranty products. The consumer has a new car and wants to buy an extended warranty. When they look up the phone number on your website, they dial the direct line for used car warranties. After a confusing conversation with a telephone representative, the call gets transferred to the wrong department because the telephone representative has an out-of-date list of transfer codes. The frustrated consumer simply hangs up, and you lose the sale.
Consumers can easily fall off the pathway that should lead directly to a sale. Tiny errors along the way, like an out-of-date website or a poorly trained employee, can mean significant lost revenue. Hire the right data marketing firm, and you will not only receive quality marketing materials, but you will see the bottlenecks and errors that have been holding you back from tremendous success.